PRIVACY POLICY

Privacy Policy The Fresh Frontier  

1.       The Fresh Frontier (hereinafter referred to as Fresh Frontier"), a company incorporated under the laws of India, having its registered office at 36 MEZZANINE FLOOR, BRAMHA MAJESTIC, NIBM ROAD, KONDHWA, PUNE 411048 manages and operates a Website located at the URL https://www.thefreshfrontier.com/  under the brand name The Fresh Frontier Produce (collectively referred to as the Website ) where you can place orders to purchase the Products and/or Services offered by us to the users of the Website.

This Privacy Policy, together with the Terms and Conditions (available at https://www.thefreshfrontier.com/ governs your use of the Website and describes our policies and procedures on the collection, use, disclosure, processing, transfer, and storage of the information provided to us by you. By using, browsing, accessing, or purchasing from the Website you agree to be bound by the terms of this Privacy Policy and consent to the collection, storage, possession, dealing, handling, sharing, disclosure or transfer of your information in accordance with the terms of the Privacy Policy. We shall not use the User s information in any manner except as provided under this Privacy Policy.

2.       WHAT INFORMATION WE COLLECT AND HOW WE USE IT

2.1               We use personal information to provide the services you request. To the extent we use your personal information for marketing and advertisement to you, we will provide you the ability to opt-out of such uses. You agree that we may use personal information about you to improve our marketing and promotional efforts, to analyze site usage, improve the Website's content and product offerings, and customize the Website's content, layout, and services. You agree that we may use your personal information to contact you. Your personal data that is collected includes:

a.       Personal Contact Information

b.      Payment Details

c.       Order History

d.      Passwords

e.       IP Address

f.        Cookie Identifiers

g.       Location Data

h.      Demographic profile (ex: your age, gender, address, etc. )

i.         Information about the pages on the site you visit/access

j.        The links you click on the site

k.       The number of times you access the page and any such browsing information.

l.         Photographs if provided

m.    Personal information collected at our outlets

n.              Contact List (if given access by you) 

You will have the sole right to provide the information and you are under no obligation to provide any other information, except the details required for delivery of services to you. You can browse the Website without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Wherever possible, we indicate which fields are required and which fields are optional. You may have the option not to provide information by choosing not to use a particular service or feature on the Website. We may automatically track certain information about you based upon your behavior on our Website. We use this information to do internal research on our users' demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address etc. We will collect anonymous traffic information from you when you visit our Website. We will collect personally identifiable information about you only as part of a voluntary registration process, on-line survey, or contest or any combination thereof.

2.2               We may use your information for the following purposes:

a.       To deliver the products or services of The fresh frontier.

b.      To advertise new products or services of The fresh frontier. We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this Website and other Websites in order to provide advertisements about goods and services of interest to you.

c.       To share with third party businesses.

d.      To analyze customer preferences and patterns for future businesses of The fresh frontier.

e.       To share with Government or regulatory authorities if so demanded.

f.        To share with delivery partners for logistical supply of our products or services.

g.       To share with suppliers/ Farmers for the purposes of processing the orders or instructions of the user or for providing feedback.

h.      To share with dark stores, cold storage for the purpose of processing the orders of perishable products or instructions of the user or for providing feedback.

i.         To analyze feedback and other comments and to understand discussions between the customer and the company app, Websites or other web pages generally.

j.        To share in case of a potential corporate restructuring or reorganization or change of control or other investment in The fresh frontier for the purposes of due diligence and for better integration of our products or services with a strategic player.

k.       To troubleshoot problems and resolve disputes.

2.3               In our efforts to continually improve our product and service offerings, we collect and analyze demographic and profile data about our users' activity on our Website. We may identify and use your IP address to help diagnose problems with our server, and to administer our Website. Your IP address is also used to identify you and to gather broad demographic information. We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age, or income level). We use this data to tailor your experience at our Website, providing you with content that we think you might be interested in and to display content according to your preferences. 

3.       BACKGROUND GEO LOCATION:  

Background Geo collects location data to enable tracking your trips and visit to the farmer location and calculate distance travelled even the app is closed or not in use. This data will be uploaded to our internal portal of The Fresh Frontier where users can check their travelling history. 

4.       YOUR PRIVACY - OUR COMMITMENT:

We respect and value your trust in us and your privacy is very important to us. We do not publish, sell, or share your personal information to third parties for their marketing purposes without your explicit consent. Please read this Privacy Policy to learn more about the ways in which we use and protect your personal information. 

5.       TERMS AND CONDITIONS:

When you use the Website, you consent to agree to the terms and conditions outlined in this Privacy Policy. If, for any reason, you do not agree with these terms, we request that you refrain from using the Website and abstain from making online purchases. By simply using the Website, you are expressly allowing us to utilize and disclose your personal information in accordance with this Privacy Policy. Additionally, by accessing our services and/or placing an order on the Website, you consent to us collecting and using your data as described in this Privacy Policy.

6.       HOW LONG DO WE KEEP YOUR INFORMATION:

We will only retain your personal information for as long as it is necessary for the purpose set out in this Privacy Policy, unless a longer retention period is required or permitted by law. 

7.       USE OF COOKIES:

A "cookie" is a small piece of information stored by a web server on a web browser so it can be later read back from that browser. Cookies are small files placed on your hard drive that assist us in providing our services. Cookies are useful for enabling the browser to remember information specific to a given user. We place both permanent and temporary cookies in your computer's hard drive. The cookies do not contain any of your personally identifiable information. We use data collection devices such as cookies on certain pages of the Website to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Website and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies" or other similar devices on certain pages of the Website that are placed by third parties. We do not control the use of cookies by third parties.

8.       WILL YOUR INFORMATION BE SHARED WITH ANYONE?

We do not sell or otherwise disclose personal information about our customers, except as described herein. We may share personal information with our other corporate entities and affiliates to help detect and prevent identity theft, fraud and other potentially illegal acts, detect correlate related or multiple accounts to prevent abuse of our services, and to facilitate joint or co-branded services that you request where such services are provided by more than one corporate entity. We may disclose personal information to third parties as necessary and/or betterment of our services of the Website. These third parties represents to The Fresh Frontier that they are in strict compliance with the relevant data privacy laws. We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others to enforce our Terms or Privacy Policy, respond to claims that an advertisement, posting or other content violates the rights of a third party, or protect the rights, property or personal safety of our users. We and our affiliates will share / sell some or all of your personal information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or re-organization, amalgamation, restructuring of business. Should such a transaction occur that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal information.

9.       USER'S RIGHT WITH RESPECT TO THE INFORMATION COLLECTED:

We provide all Users/Buyers with the option to opt-out of receiving promotional, marketing-related communications from us after setting up an account. You may change your interests at any time and may opt-in or opt-out of any marketing / promotional / newsletters mailings. You may update your information and change your account settings at any time. We reserve our right to send you certain service-related communication, considered to be a part of your account while offering you the facility to opt-out from the same as well. Upon request, we will remove/block your personally identifiable information from our database, thereby cancelling your registration. However, your information may remain stored in archive on our servers even after the deletion or the termination of your account. If we plan to use your personally identifiable information for any commercial purposes, we hereby inform you that you are allowed to opt-out of having your information used for those purposes. The users also have the right to request for deletion, rectification, completion and to access their personal data.

10.   HOW CAN YOU ERASE, RECTIFY, COMPLETE AND ACCESS THE DATA WE COLLECT FROM YOU?

As per the Digital Personal Data Protection Act, 2023, you have the right to request access to the personal data we collect from you, rectify the information, or delete subject to applicable law, persist on backup or archival media for audit, legal, tax or regulatory purposes. To request to review, update, or delete your personal information, please submit a request by sending an email on admin@thefreshfrontier.com. You also have the right to complete your profile by updating it on our Website.

11.   DATA PROTECTION OFFICER (DPO):

In accordance with Digital Personal Data Protection Act 2023, the name and contact details of the Data Protection Officer are provided below:

Mr. M Sayed

THE FRESH FRONTIER 36 MEZZANINE FLOOR, BRAMHA MAJESTIC, NIBM ROAD, KONDHWA, PUNE 411048 or Email: admin@thefresfrontier.com Time: Monday to Saturday 10:00 Hours to 19:00 Hours.

12.   SECURITY OF INFORMATION COLLECTED:

Our Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. The Secure Socket Layers (SSL) encrypts all information you put in before it is sent to us. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access. Our servers are accessible only to authorized personnel and that your information is shared with respective personnel on need-to-know basis to complete the transaction and to provide the services requested by you. Although we will endeavor to safeguard the confidentiality of your personally identifiable information, transmissions made by means of the Internet or telecom or other network/s cannot be made absolutely secure. The third parties engaged by us also represents to us that they are in compliance with the relevant data privacy laws using strict level of protection for personal data. By using this Website you agree that we will have no liability for disclosure of your information due to errors in transmission or unauthorized acts of third parties. To prevent unauthorized access, maintain data accuracy, and ensure correct use of information, we will employ reasonable security practices and procedures and current internet security methods and technologies in compliance with Information Technology Act, 2000 and rules made there under.

13.   PRIVACY OF MINORS:

Children are not eligible to use our Website and we ask that minors (under the age of 18) to not submit any personal information to us. If you wish to purchase an item on the Website such purchase may be made by your legal guardian or parents who are users of the Website provided that such purchase or sale is not in relation to any adult material/mature audience items displayed on the Website, the sale of which to minors is strictly prohibited.

14.   MISCELLANEOUS:

l.         Links to Other Sites: Our Website links to other Websites that may collect personally identifiable information about you. We are not responsible for the privacy practices or the content of those linked Websites.

15.   DATA PROCESSING:

We take steps to ensure that the Data we collect under this Privacy Notice is processed according to the provisions of this Privacy Notice and the requirements of Applicable Law.

To ensure that your Data receives an adequate level of protection, we have put in place appropriate written contracts with Partners and Service Providers that we share your Data with. This ensures your Data is treated by such parties in a way that is consistent with applicable law.

16.   CHANGES TO OUR PRIVACY NOTICE:

Our business changes constantly and so does our Privacy Notice, we encourage you to check our Website and mobile application frequently to be informed about the changes in this Privacy Notice and how we are protecting your information. The updated version will be effective as soon as it is accessible.

17.   CONTACT US ABOUT THIS NOTICE:

If you have questions or comments about this notice, please submit a request by calling at 9673939410 or e-mailing us at contact@thefreshfrontier.com. You may contact us for information on Service Providers, Partners with whom we may share your Data in compliance with this Privacy Notice and applicable law. We will respond to your request within 30 days.